Thank you for joining us today as we discuss about How to Setup automated Digital marketing to enhance your business. It is no news that digital marketing is the new trend in the marketing field now and it is greatly explored and patronized by many business owners. Digital marketing has changed the course of businesses in recent time with many businesses showcasing their products and services on the internet using various social media platform to achieve their aim. We have in this article on How to Setup Automated Digital Marketing, discussed about Digital Marketing Automation as well as all the necessary information you need to know.
HOW TO SETUP AUTOMATED DIGITAL MARKETING
Digital Automation in a simple term means software platforms and technologies designed for marketing departments and organizations to further effectively market their products and services on the internet through various online platforms such as email, social media, websites, etc. and automate repetitive tasks. This procedure has proved handy and welcomed in recent times now. Possibly you are a digital marketer and don’t know how to go about Marketing Automation Strategy and how Digital Marketing Automation works, just read through this article as we school you on things you need to consider before setting up an automated digital marketing in your business.
Before you setup Digital Marketing Automation processes, it’s impediment that you establish a workflow so that your team can judiciously prepare for new processes and ensures that automation yields the best results for your brand.
There are nine key steps you need follow to fully setup your automated digital marketing solution. Take a look at the list below.
- Identify the Right Tasks
- Select the Appropriate Automation Software
- Train Your Team
- Integrate it with your CRM
- Import your Contacts
- Set up your e-mail Templates
- Run your First Campaign
- Measure your Results
- Evaluate Automation Effectiveness
- #1. Identify The Right Tasks:
The first step to take before setting up your Digital Marketing Automation is to identify your teams’ most repetitive marketing tasks. It takes a lot of time and energy for teams to respond to email on a daily basis and this task is repeated on daily basis. This Marketing Automation Strategy that comes in handy is to can substantially reduce the administrative burden on your team. More so, you need to map out all of your current marketing tasks, and identify the tasks that are both time-consuming and compatible with automation.
- #2. Select the Appropriate Automation Software
There are tons of Digital Marketing Automation solutions out there and it can be confusing to select the right digi-marketing solution. However, you need to patiently check through and pick the best automated digital marketing solution for your organization. This however can be tasking and challenging especially if it is a startup business. It is important that you make your findings thoroughly before settling for any. Also, most platforms offer a free trial, which gives you an opportunity to test the software in your work environment, and evaluate each one before opting finally for the one that best fit your organization.
- #3. Train Your Team
If you have found the right automated digital marketing system that best suits your organization, it is important that there is an on-the-job training to get your team conversant with the newly implemented automated digital marketing. This is an important step to take because the introduction of a new Marketing Automation Strategy requires training for applicable staff and also it will help the team members to understand how automation fits into their daily work schedule, and how their role might be affected as a result of the new system. More so, you need to hammer on the benefits of the new system and also let staff to thoroughly test the new systems, while acknowledging any concerns they might have.
- #4. Integrate it with your CRM
An essential feature of a solid automation digital marketing system is the ability to integrate with customer relationship management (CRM) solution. This will help you keep the data that you will constantly use to collect your customers and prospects and to also personalize your marketing system. Ensure you go for an all-in-one CRM system that is equipped with a built-in marketing automation solution, as such; you will not need the help of an IT expert. More so,
- #5. Import your Contacts
Once you have integrated your automated digital marketing with a CRM solution you will have to import your contacts and their data into the system. The process of importing contacts and their data into the automated digital marketing platforms vary and it depends on the marketing automation solution you choose. However, it is important to carry out this operation before you get started using your new system. Reasons were that you can’t reach out to your leads and prospects without their contacts and other data. You can import your contact from other system or enter them manually if you choose.
- #6. Set up your e-mail Templates
Another Marketing Automation Strategy to employ as you setup your automated digital marketing is to set your email templates. This will make it easy for you to send out marketing email and other email campaigns to your leads and prospects making it an important step to take. Most automated digital marketing tools are equipped with built-in email templates that can be used instantaneously. As such, you need to be conversant with and know how to customize your email templates adding your brands, color scheme, and other features that will help personalize your email and make your leads and prospect to easily identify you as the sender. To easily customize your email marketing, it is best if you go for an automate digital marketing with a drag and drop feature so that within minutes you will have completed the process.
- #7. Run your First Campaign
Ones the system is fully setup and running perfectly with your contacts loaded on the platform, and your email templates completely built, then it is time for you to carry out your first digital marketing reeling out emails or social media messages to your leads and prospects. This is quite the easy part of it all because all you have to do is type your message or copy and paste and with the click of a button, your messages are sent and received. Also, you can customize this feature within the automated digital marketing tool to automatically send messages to a group of contacts that you have targeted using system filters.
- #8. Measure your Results
If you have gotten this far setting up your automated digital marketing, then there is just a few touches before you can relax. Having discussed much on How to Setup Automated Digital Marketing, we also deemed it necessary to inform you that you need to measure your results. Truth is you are not doing this for the fun of it but to receive benefits at the end. Therefore, the means of finding out is to monitor and evaluate the results you get so far from using an automated digital marketing system. Most marketing automated platforms have the ability of providing users with insight on how concerning their performance and contact engagements. The insight you gain allows you to make data-driven decisions that will help improve your business.
- #9. Evaluate Automation Effectiveness
The next step to take on How to Setup Automated Digital Marketing is to monitor and evaluate the system’s effectiveness. You should from time to time checkout the performance of the automated system and review on the performance of the software and also find out if there is need for improvement. This is an important Marketing Automation Strategy that you should do consistently.
Conclusion on How to Setup Automated Digital Marketing
We have come to the end of our discussion on How to Setup Automated Digital Marketing, I believe you have learnt the essential process on setting up your automated digital marketing as well as all that you can on the how you can set your automated digital marketing platform to function optimally. It is important that you get these steps correctly so that you wouldn’t have any ruckus when the system is up and running. You will find this article handy once you have settled for your preferred automated digital marketing platform. Tell us what you think about this article by giving us a feedback.
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