Hi there, thanks for joining us today. There are tons of marketing automation software for email marketing right now making it a bit tasking to choose the right and appropriate one for your business. That is why we have decided to write this piece of informative material on How to Choose the Right Marketing Automation Software for Your Email Marketing to help you make the right choice. That is why you need to read through each lines of this article to the end to learn about the things you need to lookout before making your choice of Email Marketing Software.
HOW TO CHOOSE THE RIGHT MARKETING AUTOMATION SOFTWARE FOR YOUR EMAIL MARKETING?
A marketing automation software for Email marketing help build and boost your business in more ways than you can imagine. However, many businesses find it difficult to quickly make up their minds to select one because of hundreds of marketing automation solutions available in the market. Some marketing automation platforms are easy to use while some have a rich set of features that may sometimes be confusing for users; while some are available at affordable price and some have been proven to be dependable and more stable compared to others. That is why we have painstakingly list down some of the factors that should be considered prior to selecting an Email Automation Software.
- Company Size and Scalability
- Feature Set
- CRM Integration
- API Access
- User Interface
- Customer Support
- Setup and Onboarding
- Userbase and Reviews
There you have the factors that you have to look out before settling for the top marketing automation software for your email marketing. We have discussed one by one each below.
- #1. Cost
You need to consider the cost and pricing of Email Automation Software before you settle for it. This is an important factor that you shouldn’t turn a blind eye to. You have to find out the base price of Cost and pricing structures differs from platform to platform. In fact, some platform has hidden fees that you may not be aware of, that is why you need to do your research promptly. Some marketing automation software also charge per number of contacts and/or per the amount of emails you send while some offer attractive discounted prices in the first few months and then later revised the rates for the rest of the subscription. These and many other reasons are why you should make sure you find out about the pricing of Email marketing software.
- #2. Company Size and Scalability
As we continue to unveil How to Choose the Right Marketing Automation Software for Your Email Marketing, you need to consider the size and scalability of your company reason been that some of the email marketing automation software charge base on company size. If you are operating a small company, then you should go for an automation marketing tool that is perfect for small scale business instead of the large-scale businesses. On the other hand, you need to consider scalability of the software you intend to choose. It is important that the automation software you choose doesn’t require you to download any software or set up any new hardware to handle more users.
- #3. Feature Set
Feature Set is also another important factor to consider when choosing an Email Automation Software. Don’t just go for an email marketing software because it is popular, rather you should go for the ones that’s designed with the feature set that suit your company. Truth is each marketing automation platform offer different features, so make sure the platform you choose features capabilities you need. It is important that you find out if the tool has the feature you need, system basically integrate with your existing technologies? And many more questions that you need to find out before you make up your mind for a marketing automation tool.
- #4. CRM Integration
As we continue to dish out things that you should look out for on How to Choose the Right Marketing Automation Software for Your Email Marketing, next is to consider the CRM Integration of an Email Automation Software. It is important that the platform you opt for has the ability to integrate your marketing automation tool with your CRM. So, we advise that the tool you choose has an excellent integration with your CRM. This is absolutely important because connecting a Marketing Automation tool with a CRM offer you an excellent benefit.
- #5. API Access
As you search for an Email Marketing Software, you need to consider automation marketing software that grant API Access. Most marketing automation software allow many third-party integrations by defaults; however, it will be way much better if the platform tool expose the API. By so doing, you will be able to integrate the platform with other software that are designed with features that have built-in integration support for.
- #6. User Interface
User Interface sure is an important feature of a marketing automation software and that is why we have included it as part of the things you should lookout for as we continue to unveil How to Choose the Right Marketing Automation Software for Your Email Marketing. Importantly, you need to consider how simple or cumbersome the design of the user interface platform. Truth is, the user interface of an email marketing automation software ought to be simple and concise, it ought to have a clear navigation among many other things you need to look out for.
- #7. Customer Support
Customer Support is another feature to look out for before you finally settle for a particular Email Marketing Software.
Marketing automation software providers often provides technical support when buying a new marketing automation platform. Nonetheless, the type of support available can differ. The marketing automation software you choose may have some issues in the future and you will need the customer support to bail you out and put you through on how to restore it. That is why we decided that you choose a company that will offer you an instant and high-quality customer support. Also, they should be able to offer support via multiple communication channel including landline, email, support tickets, among others.
- #8. Training and Learning Resources
Training is another aspect to lookout for when searching for an Email Marketing Software. There is need for businesses to train their teams to get acquainted with the software. That is why you need to find out whether corporate training is included in your payment package and if not. This is very important that is if you want your team to maximize the full potential of a Marketing Automation tool.
Also, some platform comes with learning resources which can be an online resource, a guide book, how-to videos, or even webinars that can help you get the most out of your just acquired marketing automation software.
- #9. Setup and Onboarding
Before settling for an Email Automation Software, you might want to consider the platform’s Setup and Onboarding. There may be a need for assistance on how to setup and incorporate your new marketing automation platform. However, the assistance offered varies between platforms. So, you will need to find out if there is set-up and onboarding fee and how much it cost; is the process done remotely or physically and other questions you need to find out.
There is every reason that your business grows rapidly and quickly, so you might want to choose a platform that will benefit you in the future, as well.
- #10. Userbase and Reviews
Last on our list is to check out the Userbase and Reviews before you settle for an Email Marketing Software. It is important that you have an insight on how other users of the tool use it. You need to look for case studies or video testimonials of users sharing their experience about the tool. Other things you need to find out How many users and companies are on this platform? Is the platform used mostly by B2B or e-commerce companies or what are others saying about the platform?
Conclusion on How to Choose the Right Marketing Automation Software for your Email Marketing
We have compiled ten strong factors you need to consider when searching for a marketing automation software. So, when you read through this article on How to Choose the Right Marketing Automation Software for Your Email Marketing, you will have been enlightened about the things you ought to look out for before settling for a particular platform. We will like to get your feedback.
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