It is good to have you back and today this article will benefit marketers and business owners interested to boost their businesses and attract more customers and clients. Marketing field has taken a new dimension since the advent of the technology via the introduction of Digital Marketing Automation. The world today is changing and so do everyone and every endeavor with it. Digital marketing has given businesses the room to reach out to more customers and clients than they use to thereby expanding their businesses. One of the tools that have facilitated digital marketing is Digital Marketing Automation. Learn more as you read through this article from beginning to the end.
DIGITAL MARKETING AUTOMATION
Digital Marketing Automation are software designed and developed for digital marketers to help them effectively carryout their marketing activities using multiple online channels including email, social media platforms, websites, etc. as well as automate repetitive tasks.
Knowing that there are tons of these software platforms available, we have compiled the list of top 15 digital automation software, that will come in handy and improve your marketing activities. Take a look at the preview below.
- Oracle Eloqua
Those are the top digital marketing solution platform that we considered to be the best covering all the parameters that will help enhance your business productivity. To learn more about each application, read through each below and get an in-depth information about each.
- #1. Marketo
Taking the first spot on our list is Marketo, a popular digital automation solution that is widely used by most digital marketers. This marketing tool is widely accepted because the tools cover any channel and every engagement including email marketing, social marketing, budget management, lead nurturing, website personalization and more. In addition, marketers can easily link up their existing tools from other platforms to Marketo via the marketplace.
- #2. HubSpot
HubSpot is a fantastic digital marketing solution that marketers can deploy to enhance their marketing activities. HubSpot is outstanding and perfect for content marketing and it is an easy-to-use visual board that can be used to craft conditional workflows. Originally designed as inbound marketing software, it also yields outbound result which makes it a Marketing Automation Tools for Small Business. Among its core features are Salesforce integration, smart content, attribution reporting, user roles, A/B testing for CTAs, and A/B testing for emails.
- #3. Customer.io
Customer.io is not left out among the digital marketing tools that will help you send targeted and automated emails, push notifications, and SMS messages to engage and retain an audience etc. to your clients thereby, retaining a strong and smooth relationship between business owners and customers. Customer.io is widely used and it is changing and improving marketing activities. Customer.io is undoubtedly one of the Marketing Automation Tools for Small Business. More so, beginners can also use this software because it is easy-to-use and the user interface is friendly
- #4. Pardot
Pardot is popularly known for its efficient automatic marketing analytics and account-based marketing solutions which makes it a perfect tool for your day-to-day analysis and also comes handy for increasing your revenue. With tools such as CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting and also helps improve your business engagements. In addition, this software can also track almost all your day-to-day interactions on the website and build predictive lead scores, using set parameters making it a Marketing Automation Tools for Small Business.
- #5. Sendinbule
Sendinbule is a superb marketing automation solution that focuses basically on email marketing and email services utility. The software is designed and developed to help companies build and grow relationships with their clients/customers through email campaigns, sophisticated transactional emails, and SMS messages and sophisticated automation of marketing workflows among others. The software makes it easy to create engaging emails, generate an Automated Workflow channel that is used to create multi-step and multi-channel campaigns, among other features. Whichever method you wish to use to reach out and engage your client be it through email campaigns, text messages, Sendinbule has got you covered.
- #6. Oracle Eloqua
Oracle Eloqua is another superb marketing automation tool designed to help marketers track and monitor customers throughout the buying process. The software has the ability to integrate with many enterprise systems, such as customer relationship management (CRM) and other third-party applications. Marketers make use of automated campaigns while simultaneously personalizing them.
However, bear in mind that Oracle Eloqua does not provide CRM but it is possible to connect it with other CRM tools such as SalesForce, Microsoft Dynamics, etc. Carrying out this process will help you turn your leads into paying customers.
- #7. Exponea
Exponea push us further in our discussion on Digital Marketing Automation coming in at the seventh spot. This digital marketing solution is designed to help provide maximal profits and as well heighten customer loyalty by targeting the right customers with the right message at the right time. This customer data platform helps market to gather and organize customer data from multiple online and offline sources. The data gathered is then centralized in a customer data platform; this can be used for marketing campaigns, custom analytics, and other needs. The software is easy to use and comes with an eye-catching user interface. Turn your customers into loyal customers by using the highly customizable campaign tool it offers.
- #8. LeadSquared
LeadSquared digital marketing platform solution that is designed to help small and medium companies align their marketing and sales efforts making one of the best Marketing Automation Tools for Small Business and big organizations too. LeadSquared allow you to capture leads from inbound email, online campaigns, phone calls, website, chat, and more with this tool. This superb and fantastic digital marketing tool is equipped with features such as sales CRM, mobile CRM, marketing automation, integrations and conversion platform to help business owners track, nurture and manage their leads seamlessly from a variety of sources such as phone calls emails, online ads, chat, lead generation sites, blogs and events, etc. through its reporting and analytics and a number of integrations with tools such as LiveChat, Olark Connector, Zopim, etc. In addition, this software allows users set triggers, conditions and actions to automate their marketing activities.
- #9. SalesFusion
SalesFusion is not left out among the recommended digi-marketing tools that you should incorporate in your business. SalesFusion allow you to attract, capture, and streamline leads so as to link sales and marketing more closely together. Business owners use SalesFusion to create useful custom digital conversations that marketers and sales representatives can use to convert customers. More so, it integrates tools such as rive website traffic, create professional-quality campaigns, nurture and score leads, send Sales only the most qualified prospects and uncover which campaigns and tactics are effective using a single, intuitive solution, marketing analytics, media planning, and marketing resource management to further enhance marketing and sales activity.
- #10. Ontrapot
Ontraport is an all-in-one business and digital marketing automation solution that allows business owners to handle content, marketing, sales, and information management with ease and effectiveness. More so, it can be easily incorporated into any business organization size making it one of the best Marketing Automation Tools for Small Business. This superb digital marketing solution is designed with built-in tools such as lead scoring, lead nurturing, email marketing, lead gen, task management and more, making it a complete package that comes in handy for whichever marketing or sales tasks you want to perform. In addition, it also comes with wide range of e-commerce features such as automatic credit card payment collection, upsell/cross-sell capabilities, card abandonment and many more.
Conclusion on Digital Marketing Automation
The world has gone digital and it is not leaving any aspect behind. Truth be told, to stand out among your competitors, it is important to continually stay ahead and one of the means to achieve that is to strengthening your marketing and sales department by equipping them with the appropriate Digital Marketing Automation tool. You have seen a variety of them enlisted and discussed above and these are the best from among the numerous digital marketing platform solution currently available. All you need do is to study these tools carefully and pick out the one that is best appropriate to your business and waste no time to establish it in your organization.
Tag: Digital Marketing Automation